Booths in Las Vegas, identities for architects and clinics, apps, websites and packaging. A selection of the brands we have shaped, from the first sketch to the show floor.
17Featured projects
30Brand identities
17+Years of creative work
Featured case study
ASD Market Week · Las Vegas
REEF & ÓSMA Perfumes
Two fragrance houses, one of America's largest wholesale trade shows. MirageLabs designed the REEF and ÓSMA booths and ran the influencer marketing, bringing creators to the stands to film, photograph and share both collections live from the show floor.
Booth designInfluencer marketingContent
ClientsREEF Perfumes ÓSMA Perfumes
EventASD Market Week, Las Vegas
Our roleBooth design and influencer marketing
01 · CONCEPT
Two worlds, one aisle
Warm orange and gold for REEF, cool marble and blue florals for ÓSMA. Each booth had to stop buyers in a busy hall and feel like the brand at first glance.
02 · BOOTH DESIGN
Built to be photographed
Counters for testing, niches for the hero bottles, lounge seating and backdrops designed as natural content spots for visitors and creators.
03 · INFLUENCERS
Live from the show floor
We brought creators to both stands to experience the scents and share them with their audiences, turning a trade show into social content.
REEF booth with its signature orange counterCreator content at the REEF standBuyers discovering the ÓSMA collectionInfluencer moment at the ÓSMA wallREEF tester displayCreators at the ÓSMA boothLive fragrance discoveryREEF collection in the booth nicheThe REEF loungeREEF silver editionVisitors at the REEF counterASD Market Week, Las Vegas
Concepts & visuals
Retail concepts and AI product imagery
ÓSMA mall pop-up conceptÓSMA retail island conceptLady REEF, AI product visual
Selected projects
Brands we have shaped.
16 images
Booth design · Influencer marketing
REEF & ÓSMA at ASD Las Vegas
Two booths and a creator programme for two fragrance houses at ASD Market Week.
6 images
Packaging · Brand identity
Casa Hygge
A warm, hand-drawn identity for a home and lifestyle brand, carried across gift boxes, kraft mailers, bags, soap and candles.
1 image
Healthcare mobile app
ZenPath
A mind-and-body app with courses, streaks and progress, wrapped in soft watercolour landscapes.
1 image
Website design
Alshaya Foods
Corporate website design for Alshaya Foods.
1 image
Brand identity
Torekov Hotell
A calm Scandinavian identity for a coastal hotel, from the tree mark to the menu and stationery.
1 image
Website design
Alex Wright Psychotherapy
An illustrated night-sky website for a psychotherapy practice focused on recovery.
5 images
Wedding photography · Print
Mounoir Photography
Wedding photography and the printed offer brochure for Mounoir Photography.
1 image
Mobile app
Medicine Buddha
Sign-in and onboarding for a wellbeing app that connects patients and doctors.
1 image
Website design
Figgy & Plum
A hand-drawn, rustic website for a monthly cake subscription bakery.
1 image
Artist website
Monroe King
A cinematic website for a singer, with shows, videos and a shop.
1 image
Dashboard UI
Revenue Analytics
Sales pipeline, revenue and forecasting dashboards for a B2B team.
1 image
Mobile game
Word Plays
Game interface and store visuals for a wooden-tile word puzzle.
1 image
Mobile app
Kokuatime
Sign-in, onboarding and profile screens in a soft violet palette.
1 image
Mobile app
Ride Booking
Verification, booking and scheduling screens for a Stockholm taxi service.
1 image
Mobile app
Reward Plus
A family rewards app with kids' activities, timers and star feedback.
1 image
Mobile app
Recipe Finder
A recipe app that builds meals from the ingredients you already have.
1 image
Social app
Dinary
A social app for sharing restaurant and dish reviews.
Identity archive
30 marks, one standard.
Logos and identities for architects, clinics, restaurants, studios and lifestyle brands. Every mark is built to work as well on a business card as on a building.
VenetoInterior designHeritage PrintsFine-art printsTsuchidaArchitectureMad March HareLifestyleCherry Blossom BabyBaby boutiqueAlmondoPizza & grillFisherArchitectureAesthetic DentalDental clinicBennuArchitectural signageBIM Content SummitConferenceAlpesConstructionLuceLighting designThe Red RabbitCreative studioSketchDesign studioStud187ArchitectureØstfoldgata 2Real estateArtitusArchitectureHouseplan CloudProptechGibson BuildingReal estateArchitectural ElementsConstructionCellar Door StudiosProductionEasterday DesignInteriorsAlberto Paulo & Nazareno LeãoArchitectureAmbijentInteriorsVrooomcleanCar careThe Peach LifeLifestyleWildwoodFloral studioBarakah BabyBaby brandBabzioKids brandLove Me AnywayFashion
Your brand could be next. Let's build it together.
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